THE HEALTHY ESTHY

Brand Design

2023

 

For The Healthy Esthy, a holistic esthetician blending skincare with nutrition coaching, I created a bold, clean identity designed to feel both fun and trusted.

 

I started with light brand strategy work by putting together mission, positioning, and personas. Then I built a cohesive system including logo, color palette, typography, and custom illustrated brand elements inspired by fresh ingredients and wellness rituals. To bring the system to life, I designed social media mockups for the brand’s core growth channel.