NIKE

Brand Design

2017

 

This concept project imagines Nike Tournament, a youth sports app for tracking brackets, scores, schedules, and team stats. I developed a sub-brand identity that aligns with Nike’s bold, performance-driven aesthetic, then expanded it into a full marketing ecosystem.

 

Deliverables included brand guidelines, app mockups, a fold-out pamphlet with QR download flow, a point-of-purchase display designed for retail distribution, and a trade show booth concept. The goal was to demonstrate how a cohesive brand system can scale across digital, print, retail, and experiential environments.